FAQs
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Whether you’re curious about AI automation or our pricing model, get transparent answers on how we turn static websites into 24/7 revenue systems.
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General Questions
AI & Automation
Process & Timeline
Pricing, Ownership & ROI
After Launch
Already Have a Website?
What is the difference between a standard website and a "Growth Engine"?
A standard website is often just a "digital brochure" that sits passively. A Growth Engine is an active system designed to capture leads, nurture prospects, and drive revenue 24/7. It combines clear messaging, smart user journeys, and automation to work like a salesperson, not a business card .
Why do you call the website my "Best Salesperson"?
Because unlike a human employee, your website never sleeps, takes breaks, or has "off" days. A MagnovaLabs website answers questions, overcomes objections, and books qualified appointments at 2 AM just as well as it does at 2 PM.
Most agencies focus on "pretty design." Why do you focus on "Revenue Systems"?
Beauty doesn't pay the bills; conversions do. While we ensure your site looks premium and trustworthy, our priority is building a revenue system that fixes the "trust leaks" where you are currently losing potential clients .
I’m a small business. Is a "Growth Engine" overkill for me?
No. In fact, small businesses need efficiency the most. Automation allows you to scale your credibility and service without hiring a massive team. Whether you are a consultant, therapist, or local service, a system that automates admin helps you compete with bigger brands.
Do you specialize in a specific industry?
We specialize in high-ticket service businesses, including consultants, professional firms, SaaS, and private practice therapists. These industries rely on trust and authority—two things our systems are specifically engineered to build.
Will a new website really fix my "leads problem"?
If you have traffic but no inquiries, your website is the bottleneck. By clarifying your Value Proposition and removing friction from the booking process, we turn existing traffic into actual leads.
What is "Programmatic Trust" and why do I need it by 2026?
Trust is the new currency of conversion. By 2026, customers will expect websites to behave reliably. Programmatic Trust means your site consistently confirms actions, follows up instantly, and predicts needs, proving to visitors that you are a reliable business before they even speak to you.
Do I need a marketing team to run this website?
No. We build "Calm Systems" designed to run in the background. While marketing brings people to the site, our system handles them once they arrive. You don't need a team; you just need a dashboard that tells you who to call.
Can you work with my existing brand identity?
Yes. If you have a logo and brand guidelines, we integrate them into a conversion-focused layout. If your current branding feels outdated, we can refresh your visual identity to match the premium quality of your new Growth Engine.
What exactly makes a website "Smart"?
A Smart Site understands context and predicts intent . Instead of a static page, it adapts to visitor behavior—like offering a specific lead magnet based on the service page they are viewing or triggering a chat if they hesitate on a booking form.
Will using AI automation make me lose the "Human Touch"?
No—it protects it. By automating the robotic tasks (scheduling, intake forms, confirmations), you free up your energy to be fully present for the actual human connection . Automation handles the logistics so you can handle the relationship.
What kind of tasks can you automate for me?
We don’t believe in “automating for the sake of automating.” Every business has its own rhythm, so we start with a short discovery call to understand your workflow, bottlenecks, and what actually needs support. Once we map your process, we identify the areas where automation will genuinely save time — without affecting the human touch.
From there, we build systems tailored to your practice: reminders, intake, payment follow-ups, old-lead reactivation, or any custom workflow your business relies on. If it’s repetitive, predictable, and steals your time, we can automate it.
From there, we build systems tailored to your practice: reminders, intake, payment follow-ups, old-lead reactivation, or any custom workflow your business relies on. If it’s repetitive, predictable, and steals your time, we can automate it.
How do “Intelligent Chatbots” work differently than old ones?
Old chatbots were basically keyword robots — they only matched phrases and often responded with something completely irrelevant. Our AI agents are built very differently. They actually understand natural language, detect emotion, and interpret the intent behind a message instead of guessing from a single word.
They follow your business flow, not random scripts. That means they can answer your FAQs accurately, qualify leads with the right questions, book appointments directly on your calendar, and stay aligned with your brand voice.
Most importantly, they operate with strict guardrails. If a conversation becomes sensitive, confused, or emotionally heavy, the bot doesn’t improvise — it escalates to you instantly. This keeps the experience human where it matters and automated where it saves you time.
In short: old bots replied.
Our bots understand, guide, and protect the user experience.
They follow your business flow, not random scripts. That means they can answer your FAQs accurately, qualify leads with the right questions, book appointments directly on your calendar, and stay aligned with your brand voice.
Most importantly, they operate with strict guardrails. If a conversation becomes sensitive, confused, or emotionally heavy, the bot doesn’t improvise — it escalates to you instantly. This keeps the experience human where it matters and automated where it saves you time.
In short: old bots replied.
Our bots understand, guide, and protect the user experience.
Can the system follow up with leads who don't book immediately?
Yes. This is where the money is. We build automated nurture sequences (email/SMS) that educate and warm up prospects who aren't ready to buy today, ensuring you stay top-of-mind until they are ready.
Does this integrate with my CRM (Customer Relationship Management)?
Yes. We integrate your website with tools like HubSpot, Salesforce, or custom CRMs. When a lead comes in, their data flows directly into your system, tagging them based on their interest.
Is "Predictive Engagement" creepy for my customers?
Not at all. It feels like excellent service. It’s the difference between a shop assistant ignoring you vs. one noticing you looking at a product and asking, "Do you have any questions about how that works?" .
Will I need to learn complex coding to manage the AI?
No. We set it up to run autonomously. You just receive the notifications (e.g., "New High-Value Lead Booked"). We believe in Calm Systems that reduce your cognitive load, not increase it.
What if an automation breaks?
Our systems are built on robust, stable platforms. However, as part of our Growth Plans, we monitor performance to ensure everything stays connected and functional.
Can I turn off the automation if I want to handle things manually?
Yes. You always have full control. The system is there to support you, not replace you. You can jump into a chat or email thread at any time.
How long does the entire build process take?
Typically 4–8 weeks from our kickoff call, depending on project complexity.
We handle most of the work — you focus on your business while we build your growth engine.
We handle most of the work — you focus on your business while we build your growth engine.
I’m bad at writing about myself. Do I have to write the copy?
No. We don't just design; we clarify your message. Using StoryBrand frameworks, we write headlines and copy that position your customer as the hero and you as the guide. You just provide the raw info; we make it sell.
Will I be able to see the website while it's being built?
Yes. We believe in transparency. You will have access to updates and reviews throughout the process (Wireframing → Design → Build) to ensure the final product aligns perfectly with your vision.
What if I’m currently on Wix or Squarespace? Can we migrate?
Absolutely. We often migrate clients from restrictive builders like Wix/Squarespace to WordPress. This gives you full ownership, better SEO capabilities, and the flexibility to integrate advanced automation tools.
How much of my time will this project require?
We handle the heavy lifting. We need you for the initial strategy, feedback on designs, and final content approval. Our goal is to save you time, not add another project to your plate.
Do you use templates or is this custom design?
We build custom-crafted websites tailored to your specific goals. While we use proven high-converting structures (because they work), the design, branding, and user journey are unique to your business.
Does the build include SEO (Search Engine Optimization)?
Yes. We build with a Technical SEO foundation. This includes optimizing site speed, mobile responsiveness, meta tags, and structure so Google can easily read and rank your new site .
What happens on "Launch Day"?
We handle the technical switch-over, ensure all forms and automations are firing correctly, and connect your analytics . We also provide a "Launch Checklist" to ensure nothing is missed.
Will my website work on mobile phones?
100%. We design for mobile-responsiveness first, as a huge portion of traffic comes from phones. We ensure buttons are thumb-friendly and text is readable without zooming.
Are there ongoing costs after it's built?
You own your website — no monthly retainers and no hidden fees.
Your only required ongoing cost is standard hosting (usually $10–30/month).
If you want continued updates or optimizations, we offer an optional yearly support plan.
Your site works perfectly without it — the plan simply helps it stay optimized over time.
Your only required ongoing cost is standard hosting (usually $10–30/month).
If you want continued updates or optimizations, we offer an optional yearly support plan.
Your site works perfectly without it — the plan simply helps it stay optimized over time.
Do I own the website code and content?
100% Ownership. Unlike agencies that rent you a site on their proprietary platform, you own the code, the design, and the data. It is your business asset.
How do you calculate ROI (Return on Investment)?
We look at ROI the same way you do — through real numbers, not guesses. During our discovery, we first understand your average client value and the points in your funnel where you’re currently losing potential clients. Then we redesign or automate the parts of your system that quietly leak revenue.
If our setup helps you convert even one additional client per month — someone who would have dropped off due to slow follow-up, poor website flow, or a missed enquiry — your investment pays for itself fast. And in most cases, automation and better UX recover far more than just one client.
We tie everything back to data: conversion lift, reduced no-shows, faster intake, and increased lead response. Your ROI isn’t a guess — it’s a measurable improvement in how many clients you win and keep.
If our setup helps you convert even one additional client per month — someone who would have dropped off due to slow follow-up, poor website flow, or a missed enquiry — your investment pays for itself fast. And in most cases, automation and better UX recover far more than just one client.
We tie everything back to data: conversion lift, reduced no-shows, faster intake, and increased lead response. Your ROI isn’t a guess — it’s a measurable improvement in how many clients you win and keep.
Do you offer post-launch support?
Yes — but we keep it flexible. Once your website or automation system goes live, you can choose an ongoing support plan if you want continuous improvements, security updates, new features, or optimisation as your practice grows.
Think of it as keeping your “Growth Engine” running at peak performance.
But it’s completely optional — you stay in full control.
Your system works independently even without a subscription, and you can always bring us back in whenever you need upgrades or new ideas.
Think of it as keeping your “Growth Engine” running at peak performance.
But it’s completely optional — you stay in full control.
Your system works independently even without a subscription, and you can always bring us back in whenever you need upgrades or new ideas.
What is the "Opportunity Cost" of waiting?
Every day your site sits static, you are losing leads to competitors with better digital infrastructure. A weak website is a liability that actively costs you revenue in lost trust and bounced visitors .
Can I make edits myself after launch?
Yes. We build on user-friendly CMS platforms like WordPress. We provide training so you can easily update text, change images, or add blog posts without needing a developer.
Is there a guarantee?
We guarantee the things that truly matter: clarity, quality, and a system built with care. No ethical agency can promise exact numbers or market outcomes, because too many factors sit outside anyone’s control.
What we can guarantee is the part we fully own — a well-crafted website or automation system built to modern performance standards, tested thoroughly, and designed to convert. We’re transparent at every step, we don’t disappear after delivery, and we stand behind the work we create.
In short: no unrealistic promises — just honest guarantees and solid craftsmanship.
What we can guarantee is the part we fully own — a well-crafted website or automation system built to modern performance standards, tested thoroughly, and designed to convert. We’re transparent at every step, we don’t disappear after delivery, and we stand behind the work we create.
In short: no unrealistic promises — just honest guarantees and solid craftsmanship.
What happens after my website launches?
After launch, you get: .
- Training session on managing your dashboard.
- Documentation for common tasks.
- 30 days of free support for any issues or questions.
- Performance tracking setup (analytics, conversions)
Your website works independently — but we're here if you need us.
Do you offer ongoing support or maintenance?
Yes, through an optional yearly support plan that includes:
- Performance monitoring & security updates.
- Monthly optimization insights.
- Design tweaks & content updates.
- Priority response time
- Technology upgrades as needed
It's not required — your site works perfectly without it — but it keeps your investment optimized over time.
What if something breaks or stops working?
Within the first 30 days, we fix anything at no charge.
After that:
After that:
- Technical issues caused by our build: We fix free of charge.
- Issues caused by third-party tools or updates: Covered under your support plan or handled per request.
- Emergency fixes: Available within 24–48 hours.
I already have a website. Can you improve it instead of starting over?
Yes. We offer:
Option 1: Strategic Refresh
→ Improve messaging, add automation, optimize conversion (faster, more affordable)
Option 2: Complete Rebuild
→ Fresh design, modern tech, full automation (better long-term ROI)
Option 1: Strategic Refresh
→ Improve messaging, add automation, optimize conversion (faster, more affordable)
Option 2: Complete Rebuild
→ Fresh design, modern tech, full automation (better long-term ROI)
We'll audit your current site during discovery and recommend the smartest path forward.
Can you migrate my existing website to a new platform?
Yes. We handle:
- Content migration (pages, blog posts, media files)
- Preserving URL structure to protect existing SEO
- Setting up redirects to avoid broken links
- Design improvements and UI clean-up during migration
Common migrations: Wix → WordPress, Squarespace → Shopify, old WordPress → modern WordPress.
What if I like my current design but need better functionality?
Perfect. We can:
- Keep your existing look & feel (no redesign required)
- Add automation and smart systems behind the scenes
- Improve conversion elements (CTAs, forms, user flow)
- Boost speed, performance, and mobile experience
You don't always need a redesign — sometimes strategic upgrades are all you need.
My website gets traffic but no conversions. Can you fix that?
This is one of our specialties. Common fixes include:
- Messaging clarity — when visitors don’t immediately understand what you offer
- Trust signals — missing testimonials, case studies, or credibility markers
- CTA optimization — unclear next steps or weak conversion prompts
- User journey mapping — reducing friction across key touchpoints
- Automation gaps — missing follow-up systems or nurturing flows
We'll audit your site and show you exactly what's blocking conversions.
How do you handle SEO when rebuilding a website?
We protect your existing rankings through:
✅ 301 redirects from old URLs to new ones
✅ Preserving high-performing content
✅ Maintaining or improving technical SEO
✅ XML sitemap updates
✅ Google Search Console monitoring
✅ 301 redirects from old URLs to new ones
✅ Preserving high-performing content
✅ Maintaining or improving technical SEO
✅ XML sitemap updates
✅ Google Search Console monitoring
Done right, a rebuild can actually improve SEO.
Load More
What happens after my website launches?
After launch, you get: .
- Training session on managing your dashboard.
- Documentation for common tasks.
- 30 days of free support for any issues or questions.
- Performance tracking setup (analytics, conversions)
Your website works independently — but we're here if you need us.
Do you offer ongoing support or maintenance?
Yes, through an optional yearly support plan that includes:
- Performance monitoring & security updates.
- Monthly optimization insights.
- Design tweaks & content updates.
- Priority response time
- Technology upgrades as needed
It's not required — your site works perfectly without it — but it keeps your investment optimized over time.
What exactly makes a website "Smart"?
A Smart Site understands context and predicts intent . Instead of a static page, it adapts to visitor behavior—like offering a specific lead magnet based on the service page they are viewing or triggering a chat if they hesitate on a booking form.
How do “Intelligent Chatbots” work differently than old ones?
Old chatbots were basically keyword robots — they only matched phrases and often responded with something completely irrelevant. Our AI agents are built very differently. They actually understand natural language, detect emotion, and interpret the intent behind a message instead of guessing from a single word.
They follow your business flow, not random scripts. That means they can answer your FAQs accurately, qualify leads with the right questions, book appointments directly on your calendar, and stay aligned with your brand voice.
Most importantly, they operate with strict guardrails. If a conversation becomes sensitive, confused, or emotionally heavy, the bot doesn’t improvise — it escalates to you instantly. This keeps the experience human where it matters and automated where it saves you time.
In short: old bots replied.
Our bots understand, guide, and protect the user experience.
They follow your business flow, not random scripts. That means they can answer your FAQs accurately, qualify leads with the right questions, book appointments directly on your calendar, and stay aligned with your brand voice.
Most importantly, they operate with strict guardrails. If a conversation becomes sensitive, confused, or emotionally heavy, the bot doesn’t improvise — it escalates to you instantly. This keeps the experience human where it matters and automated where it saves you time.
In short: old bots replied.
Our bots understand, guide, and protect the user experience.
Are there ongoing costs after it's built?
You own your website — no monthly retainers and no hidden fees.
Your only required ongoing cost is standard hosting (usually $10–30/month).
If you want continued updates or optimizations, we offer an optional yearly support plan.
Your site works perfectly without it — the plan simply helps it stay optimized over time.
Your only required ongoing cost is standard hosting (usually $10–30/month).
If you want continued updates or optimizations, we offer an optional yearly support plan.
Your site works perfectly without it — the plan simply helps it stay optimized over time.
I already have a website. Can you improve it instead of starting over?
Yes. We offer:
Option 1: Strategic Refresh
→ Improve messaging, add automation, optimize conversion (faster, more affordable)
Option 2: Complete Rebuild
→ Fresh design, modern tech, full automation (better long-term ROI)
Option 1: Strategic Refresh
→ Improve messaging, add automation, optimize conversion (faster, more affordable)
Option 2: Complete Rebuild
→ Fresh design, modern tech, full automation (better long-term ROI)
We'll audit your current site during discovery and recommend the smartest path forward.
What if I like my current design but need better functionality?
Perfect. We can:
- Keep your existing look & feel (no redesign required)
- Add automation and smart systems behind the scenes
- Improve conversion elements (CTAs, forms, user flow)
- Boost speed, performance, and mobile experience
You don't always need a redesign — sometimes strategic upgrades are all you need.
How long does the entire build process take?
Typically 4–8 weeks from our kickoff call, depending on project complexity.
We handle most of the work — you focus on your business while we build your growth engine.
We handle most of the work — you focus on your business while we build your growth engine.
Still Have Questions?
We get it — choosing the right partner for your website is a big decision. That’s why we offer a free discovery call where we’ll:
- Answer any questions you have
- Audit your current situation
- Show you exactly what’s possible for your business
- Provide a clear, custom roadmap
No pressure. No sales pitch. Just clarity and next steps.